Don't worry "Two-Buck Chuck" fans, it's not as bad as you think.
"The price change for Charles Shaw wines is only happening in California, no other states are affected," said Alison Mochizuki, director of public relations for Trader Joe's, in a statement.
The price increase, which went from $1.99 to $2.49, took effect on January 16.
"Maintaining value is of the utmost importance at Trader Joe's and we work hard to have every item in the store at an intersection of quality and price that highlights outstanding value. In general, our retail prices change only when our costs change. In the case of Shaw in California, we've held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over," said the statement.
Comments