In a storm of mobile product launches emerges a new competitor: tablets for tiny tots.
That's the niche Toys R Us hopes to carve out for itself to compete against Apple's iPad or Amazon's Kindle Fire with a $150 kid-oriented tablet called the Tabeo.
The release by the toy retailing giant highlights the race to grab the attention and wallets of the youngest tech consumers who are quickly adopting smartphones and other gadgets.
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