It's a quarterback sneak.
In a surprise move, T-Mobile will announce Friday that former New York Jets Quarterback Tim Tebow will star in two of its Super Bowl XLVIII ads.
And there's an unexpected twist in T-Mobile's ad play: Tebow was in a 2010 Big Game commercial, but this T-Mobile spot is a sharp contrast with ad for conservative Christian advocacy group Focus on the Family that featured Tebow and his mom.
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