"I'm obsessed with how little I sleep," says Ouya founder and CEO Julie Uhrman, touching her Jawbone Up. She says her kids are to blame. However, it might also have something to do with another child of sorts, another Yves Behar-designed product: her company's $99 Android game console. Once a Kickstarter project, the Ouya will now be sold at Amazon, Best Buy, Target, and GameStop this June, a tall order for a company as new as hers. And yet, Uhrman is thinking much further ahead than June. She tells us that her team is already planning to introduce a new version of the Ouya — with as much mobile processing power as possible — each and every year.
As you might be aware, new mobile processors come fast and furious these days — as Qualcomm's Raj Talluri pointed out in a DICE keynote this morning, we've gone from single-core to dual-core to quad-core chipsets in just two years. And while the Ouya's Nvidia Tegra 3 chipset is no slouch, there's already a Tegra 4 inbound, and at least one developer is already questioning the Ouya's hardware limitations. But now there's no telling there won't be a Tegra 4-based Ouya next year: "Our plan is to have a yearly refresh of Ouya where we leverage the best-performing chips and take advantage of falling component prices to create the best experience we can at the $99 price point," Uhrman tells us.
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