Rupert Murdoch's publishing group News Corp. said Friday it had acquired the "social news agency" Storyful, which seeks to merge journalism with social media.
US-based News Corp. will pay $25 million for the Irish-based start-up, according to a statement.
The firm acquires and distributes video and user-generated content to its partners, and provides social media dashboards, analytics and other tools to news organizations to help improve their news and advertising efforts online and on mobile platforms.
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