First lady Michelle Obama on Wednesday urged America's food and media companies to use the "magic" of marketing to sell healthy food instead of junk food.
The call to action — which took place at the first gathering at the White House on the topic of food marketing to children — signaled that the Obama administration intends to continue relying on the private sector to reduce the barrage of junk food marketing to kids.
"You all can sell just about anything to our kids," Obama said at the event in the State Dining Room. "And if anyone can get our kids to eat their vegetables, it's all of you."
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