Only a few years ago, drug dealers were using pagers and pay phones to avoid detection from authorities in the illicit business. Now, with the advent of social media, many web-savvy Mexican narcos have joined the likes of Kim Kardashian and Justin Bieber by using Twitter, Facebook and other online tools to run PR campaigns, post selfies, brag about their wealth and even target rivals.
Like any burgeoning business, Mexico's drug cartels are using the web to conduct very successful public relations campaigns that put those of their counterparts in Colombia and Myanmar in the 1980s to shame.
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