Iran has launched its own video-sharing website to compete against Google's popular YouTube whose content is deemed inappropriate by the Islamic regime, the state television reported on Sunday.
The website (http://www.mehr.ir) called 'Mehr', meaning affection in Farsi, aims to attract Persian-speaking users and also promote Iranian culture, according to its About Us page.
"From now on, people can upload their short films on the website and access (IRIB) produced material," said IRIB deputy chief Lotfollah Siahkali.
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