GIF Founder: It's Pronounced "Jif," End of Story

Along with whether or not Al Gore invented the Internet, figuring out the correct pronunciation of GIF is one of the earliest questions of the Internet. I grew up believing it was hard-G GIF. Most people I know pronounce it like that too. Even the White House agreed on pronouncing GIF like 'gift'. But we have to re-evaluate the whole argument again because the inventor of GIF—PAPA GIF Steve Wilhite—says its pronounced JIF. What. The. Hell.

Steve Wilhite, who is accepting a lifetime achievement award at The Webby Awards, told the NY Times how annoyed he was at the debate over the pronunciation of GIF

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