T-minus 99 days until the Opening Ceremony of the Winter Olympic Games in Sochi, Russia; and the countdown—and the pressure—is now focused on American brands.
Gay rights group AllOut showed up at Coca-Cola's headquarters in Atlanta on Monday in an effort to urge the longtime Olympic sponsor to demand a repeal of an anti-gay law at the Sochi Games. Put on the books this summer by the Russian parliament and tacitly endorsed by the International Olympic Committee (IOC), the laws can impose thousands of dollars in fines and even imprisonment on any citizen, visitor, or athlete who expresses gay-affirmative views at the Games.
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