top of page
Writer's pictureOurStudio

Brickbat: No Sex for Santa

Shirtless Santa

Lumen ad


The London Underground mass transit system has pulled an ad for Lumen, a dating app for those over 50. The ad features a shirtless man with gray hair and a gray beard and features the tag line "Pull a cracker this Christmas," an apparent double entendre referring to the British tradition of Christmas crackers. These are tubes containing prizes that pop when pulled apart. Transport for London says the ad objectifies the man and said the company should come back with an ad with a clothed model and a less suggestive tag line.

0 views0 comments

Comments


bottom of page