$4 Million a Piece Super Bowl Ads Almost Completely Sold Out

With GM on the sidelines, the average price for a 30-second spot hits a record $3.8 million. With less than 5 percent of inventory left, CBS expects a sellout—and more than $225 million in revenue.

CBS has "less than a handful of spots left" for ads during Super Bowl XLVII, with more than 95 percent of the total advertising inventory sold at a record average price of $3.8 million—and some at more than $4 million, JoAnn Ross, president of network sales at CBS Television, said Tuesday.

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